New Media, Videography, Startups
New Media, Videography, Startups
New Media @ DraperU
New Media @ DraperU
New media and content for Draper University — Tim Draper's Silicon Valley startup school and accelerator — covering residencies, demo days, founder dinners, and the people building out of San Mateo.
New media and content for Draper University — Tim Draper's Silicon Valley startup school and accelerator — covering residencies, demo days, founder dinners, and the people building out of San Mateo.
The challenge
The challenge
Draper University runs on momentum: founder dinners, speaker sessions, accelerator launches, demo days, back-to-back residencies. The job was to turn all of it into a steady stream of content sharp enough to carry the Draper name — and fast enough to keep up with the calendar.
Draper University runs on momentum: founder dinners, speaker sessions, accelerator launches, demo days, back-to-back residencies. The job was to turn all of it into a steady stream of content sharp enough to carry the Draper name — and fast enough to keep up with the calendar.
Draper University runs on momentum: founder dinners, speaker sessions, accelerator launches, demo days, back-to-back residencies. The job was to turn all of it into a steady stream of content sharp enough to carry the Draper name — and fast enough to keep up with the calendar.
Tim Draper
Tim Draper
The Journey
The Journey
Embedded new-media work at one of Silicon Valley's original startup schools — in the room for the dinners, the talks, and the demo days, turning live programming into content that traveled past the people who were there.
Starting Point
Draper University is a Silicon Valley institution — Tim Draper's startup school and accelerator in San Mateo, where founders from around the world come to live, build, and pitch. I came on to run new media: be in the room for the residencies, speaker sessions, and demo days, and turn them into content that traveled.
Our Approach
Show the ecosystem, not the brochure. The strongest thing I posted all year was a line — "the best thing about Draper University isn't the curriculum, it's the ecosystem" — and it became the lens for everything. Capture the real moments: Boost VC's Troy Kanji telling biotech war stories over pizza, Jason Yeh rewriting 40 founders' decks in an afternoon, PSG Labs on campus for the Draper Summit, the Stellar x DraperU Web3 residency, the flagship cohort of 77 founders from 22 countries. Shoot it, cut it fast, and publish while it still felt live.
Starting Point
Draper University is a Silicon Valley institution — Tim Draper's startup school and accelerator in San Mateo, where founders from around the world come to live, build, and pitch. I came on to run new media: be in the room for the residencies, speaker sessions, and demo days, and turn them into content that traveled.
Our Approach
Show the ecosystem, not the brochure. The strongest thing I posted all year was a line — "the best thing about Draper University isn't the curriculum, it's the ecosystem" — and it became the lens for everything. Capture the real moments: Boost VC's Troy Kanji telling biotech war stories over pizza, Jason Yeh rewriting 40 founders' decks in an afternoon, PSG Labs on campus for the Draper Summit, the Stellar x DraperU Web3 residency, the flagship cohort of 77 founders from 22 countries. Shoot it, cut it fast, and publish while it still felt live.
"The best thing about Draper University isn't the curriculum. It's the ecosystem."
"The best thing about Draper University isn't the curriculum. It's the ecosystem."
Tim Draper
Tim Draper
"The best thing about Draper University isn't the curriculum. It's the ecosystem."
Tim Draper
The Result
A year of content that punched well above the feed. The channel averaged roughly 15% engagement — multiples of the LinkedIn norm — and cleared 100,000+ impressions over twelve months. My own cuts over-indexed: about 19% average engagement across a run of bylined posts, led by the residency films and the "ecosystem" line that became one of the page's top performers. Demo-day coverage, accelerator launch videos, founder-dinner recaps, and speaker sessions rounded out the slate.
The Result
A year of content that punched well above the feed. The channel averaged roughly 15% engagement — multiples of the LinkedIn norm — and cleared 100,000+ impressions over twelve months. My own cuts over-indexed: about 19% average engagement across a run of bylined posts, led by the residency films and the "ecosystem" line that became one of the page's top performers. Demo-day coverage, accelerator launch videos, founder-dinner recaps, and speaker sessions rounded out the slate.
Ready to find your path?
Ready to find your path?
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